When it comes down to it, all of these strategies for optimizing your site for better search engine rank consistency is huge. SEO isn’t a destination, it’s a journey, and it’s one that can quickly go the wrong direction if you aren’t consistent enough with your efforts. 
​All the SEO strategies and tactics in the world won’t do you a bit of good if you’re doing them in fits and starts instead of a little bit every day. It’s like exercise – you can’t make up for a lifetime of bad habits the first time you work out. You can’t start a website, try a few “magic” tricks and expect to be the #1 result on Google.

Do you remember the old tale about the tortoise and the hare?  The tortoise won and the moral of the story applies here too: slow and steady wins the race every time, SEO included!

Reading other blogs in your niche is a great way to keep your mind fresh and give you new information and ideas (to produce more of that great content you’re writing regularly, see above).

Commenting on other blogs in your niche gives you an even better gift – links back to your blog.  Links pointing in to your blog (aka inbound links) increase your relevance to the search engine crawlers I mentioned earlier. What do you get? An increased ranking is what you get.  If you’ve selected sites to read that are closely related to your content, the links back have increased value to your own rankings. (I’ve always heard it was better to give than receive!)

Communications realism

Human nature dictates that we are more prone to communicate a bad experience than the positive one. Be realistic and expect online conversations to be in part negative - this will help to reduce panic or any potentially damaging and extreme reactions.
It is good to remember what Oscar Wilde once said: 'The only thing worse than being talked about is not being talked about.'


Find out more..