​Every organisation has different objectives, therefore, there isn't one, single copy-paste recipe for effective communication strategy.
Creating one isn't a scientific project. I would compare it to an artwork and there are various ways in approach.
The more research you do, before drafting the plan for your brand, the better and there are no shortcuts here. The average time required for such research is around 3/4 of the overall time you may need to spend on the work itself.

This is perhaps the most important of the eight steps:  Content Matters.  No matter how great your ranking is, the most important tip you can use to improve your search engine ranking results is to provide content that is rich in information, engaging, and moves your readers to take action. 

Quality of content matters, and it matters a lot.

But so does quantity.  You’ll also want to make sure that you aren’t taking months to churn out one perfect post.  The more often you create quality content, the more often the search engine spiders will crawl (visit each page) on your site. 

Some people say content is king, and this is one of the top reasons that creating quality content regularly is the single best tip for improving your search ranking.

How is your website stat charts doing? Are you satisfied with your traffic results?

Search engine optimization, or SEO, is the process of making a website more friendly and rank higher for search engines. It can be a tricky item to master, especially when you’re just starting out as a blogger or website builder.  And just when you think you have got it pinned down, the most often used search engine, Google, releases a change to their algorithm making everyone with a website panic and wonder how it will affect their ratings.