With back to school time of the year perhaps it's the right moment to think about taking your branding to the next grade. Do you know how Coca-Cola logo looked like at the very beginning?  After all this is one of the first and most successful brands on our planet. Yet Coca-Cola brand creators never stopped developing it. We think this could be an inspiration for any successful brand. ​

How are you coping with January blues? 
Here is a helping hand for you! 
Science says, that the third Monday of January is the saddest day of the year. ​It is a combination of the weather, debt problems, low motivation, a return to work after Christmas and abandoned New Year resolutions..
So here is...

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Use your mission statement as a filter for all that you do.

Once you’ve clearly decided what your marketing goals, strategies, targets and tactics are it should be easy to identify those things that DON’T fit. For example, if you have identified the best marketing vehicles to reach your customer then it’s very easy to say “no” to those salespeople offering you marketing opportunities that don’t fit your plan.