Measuring success of your marketing campaign is often the hardest part. But with social media, you can often track outcomes right back to the tactic that started the process. Frequently measuring the impact of social media channels and responding to success will result in a swift return. Decide on key criteria that are aligned with your objectives and use these to measure against, such as engagement and tone of conversation. Don't try to use every metric too available. This way you may receive confusing results. Stick to those that you know and understand. It takes time to collect data and understand the results. Wait at least 12 months to fully understand the impact.
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