How to build a brand using social media - step 4

Be selective

There are some great services out there in the digital social sphere that will help you spread your company message. Choose the channels that are going to add the most value to your campaign, and make sure you mix text with audio and video. Think about whether you need to monitor and respond or proactively engage. Not every social media tool suits every company or brand. Always keep your objectives and target audience in mind when deciding which one to use.

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