Social Media - risk or reward?

With mainstream media outlets declining in readership and influence, and the ability for anyone to use the web to create their own publishing channel, social media can present a massive opportunity, as well a a threat.
Communication is more global than ever and still developing. It is faster and more direct. In the fight to be first, information can be less accurate and the impact, whether positive or negative, will be more acute to any organisation.

Find out how to build a brand using social media in 10 steps