What is a Brand?

What is a Brand?

Some people see it as a graphic design artwork needed for the company website, others understand it as a logo for the head letter, yet there is more people who’s understanding of branding goes into business PR.

And they are all right!  Just not entirely..

Brand is one of those words that is widely used but unevenly understood. What does “brand” mean, and how's the word's application changed over time?
Brand is a your clients or customers perception of your product or organisation, branding is a memorable activity which makes your product stay in the brains of other people, brand is the whole set of personal traits which you carry on as a business creator that are transferred into your business. 
Lastly, branding is an activity that makes you being remembered and come back to, as a business which stands out from the crowd. 
In a local or global marketplace, building a strong brand needs clarity and coherence of how it shows up in everything you do. Having got that clarity, you need to make sure that the name, the visual identity and all the key parts of the customer (and employee!) experience reflects that.
Brand is an expensive and sustainable asset your organisation can have. Make it memorable for the right reasons and stand out from the rest in a very crowded marketplace.

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Author

Ania Szpyrko | Founder & Director AMS Communications - Brand Development and Communications Design Consultancy in London, UK