Do You Want Engagement? Engage with Other Blogs
Reading other blogs in your niche is a great way to keep your mind fresh and give you new information and ideas (to produce more of that great content you’re writing regularly, see above).
Commenting on other blogs in your niche gives you an even better gift – links back to your blog. Links pointing in to your blog (aka inbound links) increase your relevance to the search engine crawlers I mentioned earlier. What do you get? An increased ranking is what you get. If you’ve selected sites to read that are closely related to your content, the links back have increased value to your own rankings. (I’ve always heard it was better to give than receive!)
Commenting on other blogs in your niche gives you an even better gift – links back to your blog. Links pointing in to your blog (aka inbound links) increase your relevance to the search engine crawlers I mentioned earlier. What do you get? An increased ranking is what you get. If you’ve selected sites to read that are closely related to your content, the links back have increased value to your own rankings. (I’ve always heard it was better to give than receive!)
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