 | It’s hard to predict, and even harder to handle appropriately. It may come in the form of a Google Alert, a phone call inviting comment, or an email from a customer or colleague. You, or your company, is being criticized in public. |
Some say there’s no such thing as negative publicity, but most businesses on the receiving end of harsh coverage or public criticism would disagree.
The way you handle a negative story can make all the difference. Here’s how to respond without fanning the flames of a negative situation.
First, weigh your response
Don’t overreact
Ask for equal time
Use facts and figures and cite third party sources
Let your advocates defend you
If appropriate, apologize
Generate positive content where possible
Ask yourself, is this an opportunity?
The way you handle a negative story can make all the difference. Here’s how to respond without fanning the flames of a negative situation.
First, weigh your response
Don’t overreact
Ask for equal time
Use facts and figures and cite third party sources
Let your advocates defend you
If appropriate, apologize
Generate positive content where possible
Ask yourself, is this an opportunity?
RSS Feed
