AMS Communications

Managing Negative PR

20/5/2013

0 Comments

 
Picture

      It’s hard to predict, and even harder to handle appropriately. It may come in the form of a Google Alert, a phone call inviting comment, or an email from a customer or colleague. You, or your company, is being criticized in public.
Some say there’s no such thing as negative publicity, but most businesses on the receiving end of harsh coverage or public criticism would disagree.

The way you handle a negative story can make all the difference. Here’s how to respond without fanning the flames of a negative situation.

First, weigh your response
Don’t overreact
Ask for equal time
Use facts and figures and cite third party sources
Let your advocates defend you
If appropriate, apologize
Generate positive content where possible 
Ask yourself, is this an opportunity?
0 Comments



Leave a Reply.

    RSS Feed


    Popular Posts


    Brand Builder

    Building New Website?

    How to Build a Brand 

    How Do You Play the Game?

    Location Segments

    Social Media Risk or Revard

    Managing Negative PR

    European Cookies Policy

    Categories

    All
    Blog
    Brand
    Brand Awarness
    Communications
    Consistency
    Digital
    Facts
    Hummingbird
    Internal Communications
    Journalism
    Mailing Management
    Managing Negative PR
    Marketing
    Marketing Strategy
    Mission
    Networking
    Newsletters
    Security
    SEO
    Social Media
    Technology
    Unique
    User Experience
    Website


    Tweets by @amscomms

Picture
we are compatible with
Mailing login
Member login
E-mail login
​CMS Login
Privacy
RSS
Career

Contact
Digital
Print
Strategy

Blog

share popular blog posts:
Building New Website
Brand Builder
​Communications Strategy

Picture
Picture
Picture
Picture
Picture

 Copyright © AMS Communications | All Rights Reserved | 2010 - 2021  | London,  UK  | Print | Digital | Strategy